De Cecco turns 500,000 likes into a solidarity action

On World Pasta Day on 25 October, Can Yaman, a Turkish actor and testimonial of the latest De Cecco advertising campaigns, engaged in making an Amatriciana pasta dish on social platforms. After having mastered his skills, Yaman launched a solidarity initiative: for every like received by his video recipe, a packet of pasta would be donated by De Cecco to Banco Alimentare, the Italian non-profit organization that collects food for the most deprived people. A good 500,000 likes were received – since the 16^th of November in Fara San Martino, the preparation of cargos that will be shipped to Banco Alimentare has been underway.

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