Panzani enters the fresh pasta market
Panzani diversified its activities. In addition to dry pasta, sauces and couscous, the French ETI announced on February 7 its launch on the fresh pasta department starting in March.
Gnocchi, stuffed pasta, or simple tagliatelle will appear on the French shelves. Although he does not yet communicate the names of his partners, the boss of the company Albert Mathieu says he has agreed with two Italian manufacturers to manufacture new products. “This is an ambitious project in a complicated context for major brands, compared to private label (MDD) brands that are progressing,” acknowledges Albert Mathieu, CEO of Panzani.
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