A new advertising campaign for Granoro

Granoro is launching a new multi-channel advertising campaign, designed to emphasize its vision of the supply chain, which has characterized the historical pasta factory in Apulia for the past 10 years with the creation of “Dedicato”, the type of pasta made with 100% Apulian wheat and involving over 340 farms in the region. The commercial was shot in the wheat fields in the Tavoliere delle Puglie area and in the typical places of the Murgia plateau. It is a message for consumers conveyed in a simple and authentic way, highlighting the values in which the company believes, enhancing the concept of a group of small entities that come together to achieve something big. The actors are actually the real protagonists of the “Granoro Dedicato” supply chain; in fact, the brand has involved its own employees and farmers in the commercial.

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