De Cecco, record growth and investments in gluten-free and wholemeal

Pasta De Cecco closed the year 2020 with an increase in turnover (+6% to 510 million from 481 million in 2019) of profit (+60% from 13 to 21 million) and Ebitda (from 53.7 million to 64.6 million). On the domestic market De Cecco consolidates the second position in the ranking of pasta producers with a value share of 14.8%. The achievements of 2020 are the result of De Cecco’s new strategy, which started in 2019, that reconciles the traditional recipe with the launch of new products «such as the new ranges of pasta with seven cereals, organic and gluten-free whole wheat spelt», also through the support of communication investments that have involved important testimonials.

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