Wow! Italian Pasta in US
We interviewed for you Carlo Alberto Bertozzi, President and Founder of Management Resources of America (www.groupmra.com) and descendant of the Bertozzi family, who are among the most forwardthinking pioneers of the Italian food industry. In his 50 year career, both in Italy and the USA, Bertozzi worked in sales, marketing and general management for companies such as Cirio, Levissima, General Electric and AMF. In 1984, he moved to the United States where, together with other partners, founded Management Resources of America, Inc.(GroupMRA) Carlo Alberto worked as a consultant and manager for the American subsidiaries of some of the most prestigious Italian and international companies in the food industry (including Barilla, Mutti, Garofalo, Pasta Zara, Mulino Nicoli, Grandi Salumifici Italiani, Parmareggio, Saclà, Parmacotto, Nestlé and Illy) as well as in the durable goods industry (sports, furniture, kitchens and bathrooms and fashion).
Supporting the development of Italian pasta brands in the US according to Carlo Alberto Bertozzi
Bertozzi is an expert in the internationalisation phases in the US of Italian and European companies at any stage of business development. He is a board member of several companies in Italy and the USA. Grandson of Abele Bertozzi, the founder in 1901 of the Italian cheese company bearing the same name, today Carlo Alberto manages the American part of it. Son of Amilcare, founder together with his uncle Carlo in 1932 of the Althea agribusiness company, which still runs in Parma in the production of ready-made sauces, Carlo Alberto Bertozzi was born in Parma, in the heart of Italy’s Food Valley. He graduated in Economics from the Bocconi University of Milan, and completed his IMI and AMP programs at Harvard Business School. Bertozzi left Parma at the age of 18, but never really left it: he returns often, even today.
We met him at Cibus, the International Food Exhibition, the most important trade fair dedicated to Italian agribusiness, an excellent opportunity for the GroupMRA to do business, and a good excuse for Bertozzi to return to “his” Parma.
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